BECAUSE YOUR HAPPINESS IS VITAL

Branding and Corporate Identity Development services for VitalRay, a Medical Imaging company based in Nairobi, Kenya.

01

BACKGROUND

VitalRay offers comprehensive, state of the art medical imaging services which include digital X Ray, 4-D Ultrasound, CT scans and MRI to help provide early detection, diagnosis, and treatment to patients in a convenient outpatient setting. Our Centre is located in Upper Hill, Nairobi and it provides comfort with easy access and spacious, bright treatment areas.

The Centre uses technology to enable radiologists to have instant access to computerized digital images. Digital images and reports are then transferred to physicians through a high-speed data connection, affording the unparalleled ability for the radiologists to consult with them.

02

OVERVIEW

We focused all of our energy in understanding the client's vision, culture and goals in a demanding project such as this one. Creating visual identity for a high end medical imaging company from a different culture is difficult enough, but coming up with a name makes that challenge even more interesting and rewarding.

After careful consideration, talks and brainstorming, we succeeded in providing the client with the best identity suitable for them. "We didn't just get a new logo, we now have a better sense of who we are and how we represent VitalRay to the world." This testimonial reflects the mutual satisfaction with the project.


SERVICES

Branding, Visual Identity Development, Poster & Print Design

03

CONCLUSION

Helping companies define themselves, find their name, colors, and brand has always been a passion of mine. Working with different cultures from all over the world made this one especially interesting.


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